CDz 4U Wants to Build a New Store in Your

question 22

Multiple Choice

CDz 4U wants to build a new store in your community but needs to research the opportunity. Which of the following is likely the most cost-effective way to gather the needed data?

• A) beginning by collecting secondary data to narrow the list of possible locations and then using the results to focus primary research efforts on a limited number of possible locations
• B) relying exclusively on primary data collection because it can be customized to ensure relevance
• C) relying exclusively on secondary data, because it is less expensive and quicker to obtain, thus allowing the firm to free up both time and financial resources for the design and development of the actual store
• D) beginning by collecting primary data-the reason it's called "primary" is because it should be collected first; then, once the primary data is collected, use secondary sources to refine and verify the results

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Definitions:

Electrical Outlets

Receptacles installed in buildings that provide a connection point to the electrical grid, allowing electrical devices to be plugged in and powered.

Conditioning Steps

The process involved in classical conditioning, including the presentation of the conditioned stimulus along with the unconditioned stimulus until the conditioned response is learned.

Cognitive Learning

A type of learning that involves mental processes like thinking, knowing, remembering, and problem-solving, emphasizing understanding and organization of information.

Reinforcement

In psychology, a concept where a stimulus or event follows a behavior and increases the likelihood of the behavior's occurrence in the future.