Explain the Steps a Business Leader Takes When Developing a Marketing

question 146

Essay

Explain the steps a business leader takes when developing a marketing strategy. The following terms should be included: marketing plan, target market, market segmentation, marketing mix, and environmental scanning.

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Definitions:

Discrimination

Unfair or prejudicial treatment of people and groups based on characteristics such as race, gender, age, or sexual orientation.

Hostility

An attitude or behavior characterized by antagonism or aggression towards others, often manifesting in negative interactions.

Overgeneralized

The extension of a rule or conclusion to broader situations than those to which it is applicable.

Groupthink

A psychological phenomenon where the desire for harmony in a decision-making group results in an irrational or dysfunctional decision-making outcome.