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Hennie is in the market for a new computer. He is leaning toward buying a model produced by Micromax because he likes the fact that they have a two-year warranty, and he has heard good things about the company's customer phone support and website. Hennie's choice appears to be influenced by the augmented product offered by Micromax.
Personality Traits
Persistent traits or inclinations that affect a person's actions in various contexts.
Conscientiousness
A characteristic of being reliable, dependable, and having a deep commitment to responsibility.
Big Five
A psychological framework that explains human personality via five wide-ranging traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Personality Psychology
A branch of psychology that studies personality and its variation among individuals, including traits, behaviors, and patterns of thinking.
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