What Is the Idea Behind Integrated Marketing Communication

question 67

Multiple Choice

What is the idea behind integrated marketing communication?

• A) to hit each potential customer with a highly personalized "package" of advertising messages
• B) to channel every customer to the sales department
• C) to make sure every advertising medium is used to the fullest possible extent
• D) to create a unified message across multiple channels of communication

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Definitions:

Antibiotics

Medicines used to prevent and treat bacterial infections by killing or inhibiting the growth of bacteria.

STD

Sexually Transmitted Diseases, infections that are primarily passed through sexual contact.

Seminal Fluid

A fluid containing sperm and various proteins and enzymes, responsible for nourishing and transporting sperm.

Structures

Physical configurations or arrangements of parts, components, or elements in living organisms or man-made systems.