The Formal Process of Soliciting Feedback from Consumers Is Accomplished

question 35

True/False

The formal process of soliciting feedback from consumers is accomplished in the testing phase of the product development process.

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Definitions:

Management By Objectives

A performance management approach where managers and employees work together to identify and set objectives that are tangible, verifiable, and measurable.

MBO Approach

Management by Objectives; a strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed to by both management and employees.

Goals

Specific, measurable, achievable, relevant, and time-bound objectives that guide an individual's or organization's efforts.

Mystery Shoppers

Individuals employed covertly to evaluate customer service, product quality, and the overall environment of retail or service outlets.