One Reason So Many Firms Favour Funny Ads Is That

question 95

True/False

One reason so many firms favour funny ads is that using humorous messages involves very little risk.

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Definitions:

Unfair Competition

Practices that are dishonest or deceptive and intended to give one business an unfair advantage over competitors.

Competitive Variation

Differences among competitors in a market that provide alternative options to consumers, including features, pricing, and quality.

Variable-Ratio

A type of reinforcement schedule in which a response is reinforced after an unpredictable number of responses, making it highly effective for maintaining behavior.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses have occurred.