What Do We Call the Nonpersonal, Paid Communication a Company

question 274

Multiple Choice

What do we call the nonpersonal, paid communication a company places to influence consumer purchases?

• A) publicity
• B) sponsorship
• C) advergaming
• D) advertising

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Definitions:

Physiological

Relating to the functions and activities of living organisms and their parts, including all physical and chemical processes.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, often seen as the highest need in Maslow's hierarchy of needs.

Esteem

The respect and admiration that an individual is regarded with by others.

Subjective Experience

refers to the personal and internal perceptions, feelings, or thoughts that an individual has, which are inherently unique and cannot be directly known to others.