What Are the Stages of the New Product Development Process

question 60

Multiple Choice

What are the stages of the new product development process?

• A) idea generation, idea screening, market research, development, testing, and observation research
• B) idea generation, idea screening, analysis, development, testing, and commercialization
• C) idea generation, idea screening, analysis, development, testing, and promotional planning
• D) idea generation, idea screening, market research, focus groups, intercept surveys, and observation research

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Definitions:

Distributing

The process of making a product or service available for use or consumption by a consumer or business user.

Promoting

The act of marketing or endorsing a product, service, or brand to increase awareness, sales, and customer interest.