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If Sales of a Once Rapidly Selling Product Turn Sluggish

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If sales of a once rapidly selling product turn sluggish over time, marketers may be able to extend its life cycle by changing the marketing mix or making changes to the product itself.


Definitions:

Mexican Revolution

A major armed struggle starting in 1910 that drastically transformed Mexican culture and government, aiming to reduce inequality and end the dictatorship of Porfirio Díaz.

Indigenous Peoples

Ethnic groups who are the original inhabitants of a given region, having preserved traditional customs and cultural identity against external influences or domination.

Wright

Often associated with Frank Lloyd Wright, an American architect known for developing the distinct Prairie School of architecture.

Usonian Houses

A term coined by architect Frank Lloyd Wright to describe his vision for the United States of America, referring specifically to his design of affordable, practical homes.

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