When It Comes to the Promotional Messages They Receive About

question 18

Multiple Choice

When it comes to the promotional messages they receive about a product, what do consumers tend to do?

• A) They tend to forget one message as soon as another message is presented.
• B) They tend to respond mostly to messages that appeal to their sense of humour.
• C) They tend to combine information from the various sources to create a unified impression of the product.
• D) They tend to filter the messages and ignore any that aren't consistent with their previously held opinions.

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Definitions:

Manager Decides

A process where leaders or supervisors make determinations or resolutions on behalf of a team or organization, guiding actions and strategies.

Personal Power

The influence or authority one possesses as a result of personal attributes or qualities, independent of formal positions.

Legitimate

A term that refers to something that is lawful, sensible, and justified within a given set of rules or societal norms.

Referent

An entity or aspect that forms the basis for comparison, identification, or referencing in communication or thought processes.