Examlex
Luce's Juices has based its message on the concept that its juices are "Tastefully Nutritious." The aim is to let customers know that its products provide a good-tasting way to get needed vitamins and minerals. This is an example of a big idea that is based on a rational premise.
In-The-Money
This describes an option that has intrinsic value, being a call option with a strike price below the current market price or a put option with a strike price above the current market price.
Stock Price
The current market price at which a share of a company's stock can be bought or sold.
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