What Is the Idea Behind Integrated Marketing Communication

question 67

Multiple Choice

What is the idea behind integrated marketing communication?

• A) to hit each potential customer with a highly personalized "package" of advertising messages
• B) to channel every customer to the sales department
• C) to make sure every advertising medium is used to the fullest possible extent
• D) to create a unified message across multiple channels of communication

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Definitions:

Inclusion

The practice of ensuring that all individuals, regardless of their diverse backgrounds or abilities, are fully accepted and integrated into a group, organization, or activity.

Basic Functions

Encompasses the fundamental roles or activities that are essential for the operation and success of an organization, such as planning, organizing, leading, and controlling.

Delegating

The process of assigning responsibility and authority to others to complete a clearly defined task while maintaining accountability for its success.

Decision Making

The mental process involved in choosing an action path from several options.