As the Head of a New Product Development Team at McDonald's

question 165

Multiple Choice

As the head of a new product development team at McDonald's, you've worked hard to come up with healthy new foods to put on the company's menu. Now you want to promote your new menu options. Given the key points of contact between McDonald's and its customers, what should these promotional efforts focus on?

• A) television and radio ads coupled with colourful in-store displays
• B) generating word-of-mouth from loyal customers
• C) a major direct mail and e-mail campaign
• D) trying to attract publicity from local newspapers around the country

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