What Is a Significant Drawback to the Use of Publicity

question 297

Multiple Choice

What is a significant drawback to the use of publicity?

• A) The marketer has no direct control over the message.
• B) It confuses many customers.
• C) Consumers tend to be skeptical of most messages they receive through publicity.
• D) It tends to be very expensive.

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Definitions:

Increased Revenue

An upward trend in the amount of money generated from the sales of goods or services within a company.

Serious Fines

Substantial monetary penalties imposed as punishment for severe violations of laws or regulations.

ICD-9-PCS

An abbreviation for the International Classification of Diseases, Ninth Revision, Procedure Coding System; a system used in the United States to classify medical procedures.

ICD-10-PCS

An international system for coding medical procedures and services, facilitating the classification and billing of healthcare interventions.