Describe the Following Three Ways in Which Business Markets (B2B)

question 140

Essay

Describe the following three ways in which business markets (B2B) are segmented: geographic, customer-based, product use-based. Provide an example for each.

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Definitions:

Slave Trade

The historical trade in which people were captured, forcibly transported, and sold as slaves, profoundly impacting Africa, the Americas, and Europe from the 16th to the 19th century.

Black Soldiers

African American military members who have served in various capacities in the armed forces, especially noted during the American Civil War and both World Wars.

War for Independence

Refers to the American Revolutionary War (1775-1783), in which the thirteen American colonies fought for and gained independence from British rule.

Segregated Units

Military or other organizational units that are divided based on race, ethnicity, religion, or gender, often seen historically in the armed forces.