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What Is Product Diffusion? Describe the Five Key Product Characteristics

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What is product diffusion? Describe the five key product characteristics that influence the rate of product diffusion.


Definitions:

Netnography Research

An online research method based on observing and analyzing the behavior and social interactions of individuals within online communities.

Social Media Listening

The process of monitoring and analyzing online conversations and mentions about a brand, topic, or industry on social media platforms.

Observational Research

A research method involving the systematic observation and documentation of behaviors or phenomena as they occur in their natural settings.

Sentiment

The emotional tone or attitude expressed in a piece of text, speech, or other forms of communication.

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