The Channel Evolution Theory Helps Explain the Evolution of Retailers

question 34

True/False

The channel evolution theory helps explain the evolution of retailers that enter a market and initially attempt to attract customers by offering lower prices. It suggests that eventually low profit margins will force such firms to evolve into more upscale markets, leaving their original customer base behind.

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Definitions:

Job Analyst

A professional who studies job requirements and duties to define the skills needed and to inform job descriptions and classifications.

Critical Incidents

Specific events or situations that significantly impact an individual or organization, requiring an immediate and effective response to mitigate negative effects.

Appraisal Instruments

Tools or methods used to evaluate an employee's performance, skills, and productivity, typically for the purpose of making decisions about promotions, pay raises, and development.

Standardized Job-Analysis

A methodical process for determining the tasks, skills, knowledge, and abilities required for a job using consistent procedures.