In the Study of Consumer Behavior,the Role of Emotion in Consumer

question 42

True/False

In the study of consumer behavior,the role of emotion in consumer decision making has gained importance in recent years.

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Definitions:

Self-Enhancement

The psychological process by which individuals maintain or enhance their self-esteem and personal value.

Self-Verification

The desire and tendency of individuals to seek confirmation of their self-concept, whether positive or negative, from others.

Positive Self-Image

is the perception one has of oneself as being competent, attractive, and worthy, contributing to confidence and well-being.

'Unusual'

denotes something that deviates from what is considered normal or typical, often attracting attention due to its rarity or uniqueness.