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How did the United States respond when the Soviet Union invaded Hungary in 1956 and Czechoslovakia in 1968?
Demarketing
A strategy used to reduce demand for a product either temporarily or permanently, often due to supply constraints or strategic decisions.
Marketing Philanthropy
The act of companies engaging in charitable activities or donations as part of their marketing strategy to enhance reputation and foster goodwill.
Cause Marketing
A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.
Relationship Marketing
Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
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