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What Were the Consequences of the Shi'ite and Sunni Rift

question 43

Essay

What were the consequences of the Shi'ite and Sunni rift during the 17th and 18th centuries? What political divisions emerged among Muslim states? How was Muslim culture affected by it? How was Central Asia particularly affected?


Definitions:

Advertisement Wear-out

The phenomenon where repeated exposure to the same advertisement over time leads to decreased effectiveness and consumer boredom.

Advertising Overload

Refers to a situation where consumers are exposed to too many advertisements, leading to overwhelm and potential disregard for the messages.

Sensory Overload

When the amount of information to be processed exceeds the individual’s capacity to sort out what is relevant from what is not.

Oversalience Effect

The tendency to overattribute significances to certain stimuli or information over others, which may not be justified.

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