The Steps in the Model for Company Building Include All

question 61

Multiple Choice

The steps in the model for company building include all of the following EXCEPT ________.

• A)customer validation
• B)customer creation
• C)company building
• D)company growth

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Definitions:

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.

Cause-Related Marketing

Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.

Reminder Advertising

Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.

Puffery

The legal exaggeration of praise, stopping just short of deception, lavished on a product.