You Are a Management Consultant Specializing in Business Planning for New

question 39

Multiple Choice

You are a management consultant specializing in business planning for new ventures.You are meeting with a group of four investors who want you to develop a business plan for their new bio-diesel company.You tell them that the full business plan is really the second step.The first step is to complete a ________,which will eventually form the basis of the business plan.

• A)market penetration evaluation
• B)strategic plan
• C)business plan
• D)feasibility study

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Definitions:

Service

The action of helping or doing work for someone, often refers to intangible goods offered by businesses.

Excellent

A term used to describe something of very high quality.

Quantitative Data

Information that can be measured and written down with numbers, including any data that is about numeric variables.

Numeric

Relating to, consisting of, or denoting numbers, often used to describe data types that can be quantified and manipulated mathematically.