Communication Networks and Information Technology (Scenario)

question 97

Multiple Choice

Communication Networks and Information Technology (Scenario)
Michelle has been hired as information systems manager at Prestige Furniture, a fast-growing producer of fine home furnishing products. To date, the company has successfully integrated modern production technology into its manufacturing facilities. Now, Michelle's task is to find ways to apply technologies that will improve communication and the flow of information throughout the organization.
-The vice-president of sales asks Michelle if there are any other communication tools for managers who find email to be too slow.Michelle explains that implementing ________ will significantly improve communications and employees don't have to be at their desk with their computers running.

• A)intranets
• B)email hot lines
• C)wireless capabilities
• D)voice mail

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Definitions:

Marketing Performance Objectives

Goals set by a business to measure the effectiveness of its marketing strategies in meeting its overall objectives.

Marketing Support Objectives

Marketing support objectives are goals aimed at enhancing the effectiveness of marketing efforts, including activities designed to support sales, brand recognition, and customer engagement.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers who have common needs or characteristics.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society.