Which of the Following Operational CRM Technologies Does the Marketing

question 174

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A)contact center, web-based self-service, call scripting
• B)contact center, cross-selling and up-selling, web-based self-service
• C)list generator, opportunity management, cross-selling and up-selling
• D)list generator, campaign management, cross-selling and up-selling

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Definitions:

Firm's Competitive Advantage

The unique attributes or capabilities that enable a business to outperform its competitors and achieve superior margins.

Organizational Goals

The objectives or targets that an organization aims to achieve, which guide its strategic planning and operations.

Strategic Framework

An overarching plan or structure that outlines an organization's strategy, including its goals, principles, and approaches to achieving its objectives.

Structural Variables

Factors that define the organizational structure, such as departmentalization, chain of command, span of control, and centralization or decentralization.