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What Compiles Customer Information from a Variety of Sources and Segments

question 67

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What compiles customer information from a variety of sources and segments the information for different marketing campaigns?


Definitions:

Hypotheses Test

A statistical method that uses sample data to evaluate a hypothesis about a population parameter.

Significance Level

The probability of rejecting the null hypothesis when it is true, used as a threshold in hypothesis testing.

Test Statistic

A standardized value derived from sample data during a hypothesis test that is used to make the decision about the null hypothesis.

Test Statistic

A value calculated from sample data that is used to evaluate the validity of a hypothesis.

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