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What Occurs When a Website Can Know Enough About a Person's

question 57

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


Definitions:

Cognitive Dissonance

A psychological phenomenon where one experiences discomfort from holding two or more conflicting beliefs, ideas, or values.

Social Identity

An individual's sense of who they are based on their group membership(s), playing a key role in shaping attitudes and behavior.

Group Pressure

The influence exerted by a group that encourages individuals to change their attitudes, values, or behaviors to conform to group norms.

Norm Formation

The process by which new standards of behavior, attitudes, or beliefs become established within a social group.

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