What Is Competitive Click-Fraud

question 120

Multiple Choice

What is competitive click-fraud?

• A)the electronic defacing of an existing website
• B)the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser
• C)a computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link
• D)an act or object that poses a danger to assets

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Definitions:

Numerical Probabilities

Quantitative measures expressing the likelihood or chance of specific outcomes, typically represented as fractions, percentages, or decimals.

Perception

The process of interpreting sensory information to understand and interact with the environment.

Sense-Making

The process of giving meaning to experiences, often by ordering and interpreting events to make them understandable.

Responses

The reactions or answers provided following a stimulus, question, or situation.