When Analyzing Porter's Three Generic Strategies for Entering a Market

question 109

Multiple Choice

When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy, what market should you target?

• A)a niche market
• B)a broad market
• C)neither niche or broad markets
• D)both niche and broad markets

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Definitions:

Positive Reinforcement

A process in behavioral psychology where the introduction of a rewarding stimulus following a desired behavior increases the likelihood of that behavior occurring in the future.

Secondary Reinforcement

A stimulus that gains its reinforcing power through its association with a primary reinforcer, such as praise, tokens, or money.

Operant Conditioning

A technique in education where the potency of an action is transformed by the use of encouragements or punishments.

Classical Conditioning

A behavioral conditioning process where the continual pairing of two stimuli results in the first stimulus eventually eliciting a reaction initially brought about by the second stimulus.