Examlex
-A market in which adverse selection occurs is often called a lemons market.
Direct Order
A method of purchasing where buyers directly contact the suppliers to place an order, eliminating intermediaries.
Prospective Buyer
An individual or business showing interest in purchasing a product or service but has yet to make a transaction.
Transaction
An exchange or transfer of goods, services, or funds between two or more parties, typically involving a payment from the buyer to the seller.
Lead Generation
The process of identifying and cultivating potential customers for a business's products or services.
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