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The following table shows the payoff matrix of the two firms (Firm X and Firm Y) in dollars when they advertise and when they do not advertise. Table 11.1
-According to Table 11.1,if firm X advertises and Y does not advertise:
Downsloping
A characteristic of certain economic graphs, such as the demand curve, indicating that as price decreases, quantity demanded increases.
Purely Competitive Firm
A business that operates in a market where there are many buyers and sellers, and it has no control over the market price of its product.
Economic Profit
The difference between a firm’s total revenue and its opportunity costs (including both explicit and implicit).
Long-run Average Total Cost
The total cost per unit of output when all factors of production are variable, and economies of scale have been achieved.
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