While Conducting Research, Why Is It Important to Keep a Track

question 63

Essay

While conducting research, why is it important to keep a track of the information sources?

Recognize the stages of the consumer purchase decision process and the effective promotional strategies at each stage.

Identify various promotional channel strategies and how they influence consumer behavior.

Understand the role of advertising and personal selling in reducing postpurchase anxiety.

Recognize how social media and direct marketing empower consumers during the purchase stage.

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Definitions:

Largest Value

Refers to the maximum value in a given set of data.

Uncontrollable Variation

Variation in a process or system's output that cannot be directly controlled or corrected by adjustments to the process or system itself.

Descriptive Statistics

Statistical techniques that describe or summarize a set of data, including measures of central tendency and measures of variability.

COUNTIF(range,criteria)

A function in spreadsheet software that counts the number of cells within a range that meet a specified condition.