During the Information Age, the Scope of Public Relations (PR)

question 14

Multiple Choice

During the Information Age, the scope of public relations (PR) broadened and it became a key component of the _____.

• A)performance prism
• B)balanced scorecard
• C)marketing mix
• D)value chain
• E)total quality management

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Definitions:

Negative Life Pressures

Situations and experiences that cause stress or discomfort, potentially leading to negative psychological or physical health outcomes.

Optimist

An individual inclined to see the more favorable side of events or conditions and to expect the most favorable outcome.

Expectations

Beliefs or anticipation about the way events, behaviors, or things should happen or be.

Learned Helplessness

A psychological condition in which an individual becomes passive and unable to act to escape adverse situations due to previous exposure to uncontrollable events.