Establishing Credibility and Showing Sincere Goodwill Should Be Primary Goals

question 18

Multiple Choice

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

• A)PR messages form the largest chunk of routine messages.
• B)PR messages, unlike crisis messages, are sent only to the most important stakeholders.
• C)PR messages are viewed with more skepticism and distrust than other business messages.
• D)PR messages become a public record of the companies' efforts to repair damage that they have caused.
• E)PR messages reduce the number of crises that a company faces.

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Definitions:

Independent Contractors

Individuals or companies hired to perform specific tasks for a business but are not considered employees.

Agents

Individuals or entities authorized to act on behalf of another person or organization in business or legal matters.

Employees

Individuals who are hired by an employer to perform specific duties or services in exchange for remuneration, forming the workforce of a company or organization.

Principal

In legal and financial contexts, the main party to a transaction or the original amount of money invested or loaned, before interest.