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Why Should a Company Apologize in a Preventable Crisis

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Why should a company apologize in a preventable crisis?


Definitions:

Intimacy

The close, familiar, and usually affectionate or loving personal relationship with another person or group.

Commitments

Promises or obligations that an individual has agreed to fulfill, often requiring dedication and hard work.

Abraham Maslow

An American psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.

Theory

A set of principles on which the practice of an activity is based, or an idea used to account for a situation or justify a course of action.

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