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Reciprocation Is a Principle of Influence Whereby People Determine What

question 58

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Reciprocation is a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do.

Acknowledge the involvement of all enterprise stages in customer request fulfillment.
Appreciate the cycle view for understanding roles and operational decision-making in a supply chain.
Understand the importance of exploiting reduced uncertainty and optimizing performance during operation phases.
Comprehend consumer surplus resulting from the differences between product value and its price.

Definitions:

Social Categorization

The assignment of a person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past.

Cognitive Dissonance

A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.

Operant Conditioning

A learning process in which the frequency of an organism's behavior is modified by reinforcement or punishment.

Positive Reinforcement

A process in operant conditioning where a behavior is followed by a rewarding stimulus, increasing the likelihood of that behavior occurring again.

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