Examlex
Internal and external persuasive messages contain many common elements.
Cognitive Dissonance
A psychological discomfort experienced when holding conflicting cognitions (beliefs, attitudes, or values) simultaneously.
Attitude-Behavior Inconsistencies
Instances where there is a gap between what individuals believe or feel and how they act, highlighting the complexity of predicting behavior based solely on attitudes.
Researchers
Individuals who conduct systematic investigations to establish facts or principles or to collect information on a subject.
Collectivistic Cultures
Societies that prioritize group goals over individual ones and emphasize interdependence among individuals.
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