Examlex
The model used most successfully for mass sales messages is the AIDA approach: attention, information, action, and description.
Plural
The form of a noun or verb that is used to indicate more than one, such as "cats" for more than one cat.
Suffix
A letter or group of letters added at the end of a word to modify its meaning or change it into a different word class, such as -ness, -ly, or -sion.
Prefix
A group of letters added to the beginning of a word to alter its meaning, such as "un-" in "unhappy."
Word Root
The base part of a word that holds the primary meaning, to which other parts like prefixes or suffixes can be added.
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