Which of the Following Is True of Persuasion Through Reason

question 63

Multiple Choice

Which of the following is true of persuasion through reason and emotion?

• A)Most people justify business decisions based on emotions.
• B)To be effective, business communicators should avoid injecting emotions into their persuasive messages.
• C)Persuading customers does not need to involve any emotional element because customers do not possess any emotional attachments to products and services.
• D)Business communicators understand that resistance to ideas, products, and services is often emotional.
• E)To be effective, sales-related communications should avoid appealing to the core emotional benefits of products, services, and ideas.

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Definitions:

Mere Exposure Effect

A psychological phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.

Just-World Phenomenon

The cognitive bias to believe that the world is inherently fair, leading individuals to justify an unequal treatment or outcomes for others.

Ingroup Bias

The tendency to favor members of one's own group over those from external groups.

Social Identities

Aspects of a person's identity that are derived from their perceived membership in societal groups, such as race, gender, nationality, etc.