Which of the Following Is True of Choosing Attention-Getters for Persuasive

question 22

Multiple Choice

Which of the following is true of choosing attention-getters for persuasive messages?

• A)For external persuasive messages, the primary means of gaining attention is demonstrating a business need.
• B)Compared to external persuasive messages, there is more flexibility in choosing attention-getters for internal messages.
• C)Issuing a challenge is a poor attention-getter, and its use should be avoided in persuasive messages.
• D)Posting a testimonial is a good attention-getter, which can be used for external messages.
• E)The primary purpose of an attention-getter is to express gratitude toward the reader.

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Definitions:

Investment Turnover

An indicator of how effectively an organization is using its invested capital to produce income.

Profit Margin

A financial metric that measures the amount of net income earned with each dollar of sales generated, expressed as a percentage.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment or to compare the efficiency of several different investments.

Residual Income

Earnings that exceed the minimum required return on a company's operating assets, demonstrating the excess of net operating income over its cost of capital.