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What Are the Three Components of the AIM Planning Process

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What are the three components of the AIM planning process used for business messages?


Definitions:

Work Commitment

A measure of how much dedication and loyalty an individual has towards their job or profession.

Psychological Contract

The set of expectations held by an individual about working relationships with the organisation.

Exchange of Values

Refers to the process where goods, services, or ideas are traded between individuals or entities, each perceiving value in the exchange.

Ideal Work Situation

A hypothetical scenario where an employee's work environment, tasks, relationships, and rewards perfectly meet their preferences and needs.

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