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For the past couple of months, many employees working at Exterior Inc.have been quitting their jobs.Jason from the human resources department is given the responsibility of analyzing the reasons behind this problem.After conducting a thorough research, Jason finds that the employees were not happy with their salary and hence had no motivation to work.While preparing the report based on his findings, Jason states his view in the primary message.Then he lays down the evidence supporting his argument and finally concludes with suggestions for solving the problem at hand.In this case, which of the following approaches is used for setting up the message framework?
Top-End Grill
A high-quality grill that is often placed at the top of a product line, featuring superior materials, features, and performance.
Selling Proposition
A unique value or benefit that a product or service offers to distinguish it from competitors, also known as Unique Selling Proposition (USP).
Sales Presentation
A pitch or demonstration given to potential buyers with the goal of promoting and selling a product or service.
Customer Benefit Plan
A strategy or program designed to identify and fulfill the benefits customers receive from a product or service.
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