What Are the Three Components of the AIM Planning Process

question 44

Essay

What are the three components of the AIM planning process used for business messages?

---

Definitions:

Basis of Race

A consideration or judgement made regarding individuals or groups specifically related to their racial background.

Punitive Damages

Monetary compensation awarded in court cases that goes beyond what the plaintiff actually lost, intended to punish the defendant for particularly egregious conduct.

Compensatory Damages

Money awarded to a plaintiff to compensate for actual losses, expenses, or harm suffered due to the defendant's actions.

Malice

The intention or desire to do evil or cause harm, often considered in legal contexts regarding the motive behind an action.