For Which of the Following Products Would Samples Be Most

question 100

Multiple Choice

For which of the following products would samples be most effective as a sales aid?

• A)flame thrower
• B)funeral service
• C)carpet cleaner
• D)life insurance
• E)none of the above

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Definitions:

Observational Learning

A form of social learning where behaviors are learned by watching and imitating the actions of others.

Conditioned Taste-Aversion

Learning to avoid a food or drink because it has been associated with an illness or negative experience, even after only one exposure.

Stimulus Substitution

A theory in classical conditioning suggesting that the conditioned stimulus acts as a substitute for the unconditioned stimulus, eliciting the same response.

Classical Conditioning

An educational mechanism where the consistent pairing of two stimuli occurs; the response which initially is drawn by the second stimulus, in time, is drawn by the first stimulus alone.