"Carla, If Instead of Spending the $20,000 You're Asking Us

question 85

Multiple Choice

"Carla, if instead of spending the $20,000 you're asking us to put into this new advertising idea, we put that money in a new packaging machine to replace the one in the Cartersville plant, we'll save $3,500 annually in maintenance and utility costs." The buyer is basing this objection on:

• A)sunk costs.
• B)net present value.
• C)opportunity costs.
• D)payback period.
• E)all of the above

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Definitions:

Internal Validity

The extent to which a study can demonstrate that a causal relationship exists between two variables, free from the influence of extraneous variables.

Single-Case Experimental Designs

Research methods that focus on obtaining detailed information from individual participants to assess the impacts of interventions.

Interventions

Actions or processes of intervening, designed to improve health or alter the course of a disease, typically referring to treatments, therapies, or programs.