Veridcom, Inc

question 27

Short Answer

Veridcom, Inc. is a leader in the creation of fingerprint identification software and hardware for laptops. It sells the technology to businesses that want to protect any intellectual property they have stored on their computers. After overseeing the installation of the system on 1230 laptops for a large pharmaceutical company, the salesperson asked the company's vice president of information if he knew of another company that could use the Veridcom technology? The VP suggested Max Jordan, a business acquaintance of his who used laptops to communicate with a large, scattered work force. What method of prospecting did the Veridcom salesperson use, and what term would be used to describe Jordan?

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Definitions:

Research And Development

Encompasses the investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Overhead Rate

A method for distributing overhead expenses to goods or services, usually depicted as a ratio or percentage.

Direct Labour

The labor costs of employees who are directly involved in the manufacturing or production process of goods.

Inventories

Assets held for sale in the ordinary course of business, or goods that will be used or consumed in the production of goods to be sold.