Tarik Is Preparing a Presentation for a Hospital About His

question 88

Essay

Tarik is preparing a presentation for a hospital about his company's new linear accelerator cancer treatment machine. Since the machine is way too big and expensive to bring in and demonstrate, he is deciding which media to use in his presentation. What are his choices and which would likely be most appropriate?

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Definitions:

External Environment

Events and conditions surrounding an organization that influence its activities.

Open Innovation

An approach where companies are encouraged to adopt both internal and external ideas, along with using both internal and external routes to reach the market, in order to further their technological progress.

Broadcasting

The dissemination of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one employing the electromagnetic spectrum (radio waves), in a one-to-many model.

Process Innovation

The act of implementing new or significantly improved production or delivery methods.