A(n) _____ Is How a Particular Feature Will Help a Particular

question 53

Multiple Choice

A(n) _____ is how a particular feature will help a particular buyer and is tied directly to the buying motives of the prospect.

• A)advantage
• B)distinction
• C)benefit
• D)characteristic
• E)highlight

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Definitions:

Habituation

A procedure in which a life form diminishes or halts its response to a recurring stimulus as time goes by.

Sensitization

The process where repeated administration of a stimulus results in the progressive amplification of a response.

Higher-order Conditioning

A conditioning process in which a stimulus that's already associated with a reflex becomes associated with a new, neutral stimulus.

Dishabituation

A process in which a previously habituated response reoccurs, typically after the presentation of a novel stimulus.