In "I Think You Should Use My Competitor's Product Instead

question 47

Short Answer

In "I Think You Should Use My Competitor's Product Instead" what did the sales rep gain by that recommendation?

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Definitions:

Multiple Regression

A statistical technique used to model the relationship between two or more independent variables and a dependent variable by fitting a linear equation to observed data.

Nominal Variable

A categorical variable with two or more categories that have no intrinsic ordering to them.

Regression Model

A mathematical method applied to forecast the outcome of a target variable by analyzing the influence of one or several predictor variables.

Indicator Variable

A variable that takes on the value of 0 or 1 to indicate the absence or presence of some categorical effect or attribute.