SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers

question 77

Short Answer

SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is calling on a large supermarket chain to try to interest them in SRC's new unit, which "bathes flowers in generous humidity and uniform air temperature." The salesperson has set as his sales call objective to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresher longer than the other brand currently in use. In terms of the criteria for evaluating sales objectives, how would you rate this sales call objective?

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Definitions:

Issue Date

The specific date on which a financial instrument is issued or becomes effective.

Simple Rate of Interest

Interest calculated only on the principal amount of a loan or deposit, without compounding.

Commercial Paper

An unsecured, short-term debt instrument issued by a corporation, typically used for the financing of payroll, accounts payable, inventories, and meeting other short-term liabilities.

Price

The amount of money required to purchase a good, service, or asset.