In the Action Close for a Sales Letter, the Writer

question 39

Multiple Choice

In the action close for a sales letter, the writer should:

• A)offer more information ("If you'd like to receive ...")
• B)suggest a reason to delay action
• C)make the action sound easy
• D)use the last sentence to make one final direct request that the recipient send in the money requested now
• E)use jargon familiar to the letter receiver

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Definitions:

Grandiosity

An exaggerated sense of one's importance, power, knowledge, or identity, often seen in manic episodes and certain personality disorders.

Manipulation

The act of controlling or influencing others in an unfair or deceitful way to gain personal benefits.

Limit Setting

Establishing and enforcing clear, consistent rules and boundaries to guide behavior, often used in therapeutic settings to manage challenging behaviors.

Personality Disorder

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating from those accepted by the individual's culture.